News for 'Brand Communication'

'Make in India' needs ex-servicemen

'Make in India' needs ex-servicemen

Rediff.com18 Mar 2016

'Ex-servicemen engineers and technicians are true professionals worthy of being 'Make in India' agents. They can be trusted to bring long term dividends -- it is in their character to be long term loyalists!' says Air Marshal P V Athawale (Retd).

Jio@1: What will Mukesh Ambani do next?

Jio@1: What will Mukesh Ambani do next?

Rediff.com15 Sep 2017

The freebies are now over, but Jio will need to notch up subscriber numbers and margins to prove its sceptics wrong.

An open letter to a young graduate

An open letter to a young graduate

Rediff.com26 Feb 2016

Saksham Karwal shares the lessons he's learned along the way.

Markets end flat amid consolidation; Nifty holds 7,700

Markets end flat amid consolidation; Nifty holds 7,700

Rediff.com23 Mar 2016

Markets will be closed on Thursday and Friday on account of Holi and Good Friday, respectively.

'I don't understand why men feel sex is so important'

'I don't understand why men feel sex is so important'

Rediff.com6 Sep 2016

Straight talk from Femina Miss India Earth 2011 Hasleen Kaur.

Uber ban? 'I continue to ferry passengers like any other day'

Uber ban? 'I continue to ferry passengers like any other day'

Rediff.com10 Dec 2014

A profession that has become quite lucrative with the advent of Ola Cabs, TaxiForSure and the likes, now hangs in the dark. Anita Babu and Itika Sharma report

How Alia Bhatt became a bankable star

How Alia Bhatt became a bankable star

Rediff.com8 May 2017

Unlike most Bollywood kids whose careers tend to play out in fits and starts, Alia's growth has been swift and steady.

2018: Year of reckoning for India Inc

2018: Year of reckoning for India Inc

Rediff.com28 Dec 2018

A glance back at some of the important ups and down Indian Inc faced in 2018.

10 ways start-ups can benefit from social media

10 ways start-ups can benefit from social media

Rediff.com9 Jan 2015

Nobody knows your business better than you. Do know that you need to be closely involved with the social media efforts for your start-up. It is not something which you can just hand over to someone and forget about it. To make it effective, you need to be as much involved in it. If you have the bandwidth and skills to do it in-house, I would recommend going with that option

'Vistara looks at doubling flights by summer'

'Vistara looks at doubling flights by summer'

Rediff.com8 Mar 2016

'There are smaller cities, which are very attractive to fly'.

Congress' Jakhar wins Gurdaspur bypoll by over 1.9 lakh votes

Congress' Jakhar wins Gurdaspur bypoll by over 1.9 lakh votes

Rediff.com15 Oct 2017

The Congress won this seat after the 2009 Lok Sabha poll when Congress candidate Partap Singh Bajwa had won.

Can Rita Bahuguna succeed where her father failed?

Can Rita Bahuguna succeed where her father failed?

Rediff.com10 Apr 2019

Sudhir Bisht recalls the battle of 1984, in which UP's strongman H N Bahuguna was felled by Bollywood superstar turned political novice Amitabh Bachchan.

Marketing lessons to learn from the odd-even experiment

Marketing lessons to learn from the odd-even experiment

Rediff.com13 Jan 2016

There was all-round scepticism about the workability of the scheme.

Millennials, want a job? Then read this interview

Millennials, want a job? Then read this interview

Rediff.com19 Feb 2018

'This generation wants to try different things, are ready to take risks and experiment with their careers.'

Vardhan promises 15-day approval for Indian-American doctors

Vardhan promises 15-day approval for Indian-American doctors

Rediff.com1 Aug 2014

Union Health Minister Dr Harsh Vardhan, while addressing American Association of Physicians Of Indian Origin members, promised Narendra Modi-led NDA government's approval within 15 days if Indian-American doctors apply online for the area of choice where they want to serve. Rediff.com's Aziz Haniffa reports from San Antonio.

Busted! 4 myths about women entrepreneurs

Busted! 4 myths about women entrepreneurs

Rediff.com23 May 2016

One of the most common myths out there is that you just won't have a life outside of work.

The corporate story of 2015: When minnows humbled the giants

The corporate story of 2015: When minnows humbled the giants

Rediff.com6 Jan 2016

T N Ninan lists a few David-Goliath encounters in the Indian markets, all of which make life interesting, though difficult if you are an investor looking for the next multi-bagger.

Tata Motors to launch light commercial vehicles in Australia

Tata Motors to launch light commercial vehicles in Australia

Rediff.com23 Jul 2013

Under the deal that gives Fusion Automotive exclusive marketing and distribution rights within the country, it will first start with a range of commercial vehicles in the fourth quarter of 2013, according to media reports.

10 skills that'll help you earn more money

10 skills that'll help you earn more money

Rediff.com10 Oct 2016

If not a full time career, learning some of these skills will help you create additional sources of income along with a regular job.

With new team in place, Modi tightens grip on power

With new team in place, Modi tightens grip on power

Rediff.com15 Nov 2014

But critics caution that over-centralisation can lead to new bottlenecks

The child God took away

The child God took away

Rediff.com26 Oct 2017

Sherin Mathew left her hometown in Bihar in late 2015 for a new home in America.

A dangerous new world: Governance by social media

A dangerous new world: Governance by social media

Rediff.com8 Feb 2017

'You worry when serious people, with control of our and our children's future, begin to start obsessing over social media, seeing it as an easy, lazy, fun, low-cost substitute for boring, old-fashioned practices of politics, governance and serious, fact-based debate,' says Shekhar Gupta.

'There is no loyalty among the Bigg Boss housemates'

'There is no loyalty among the Bigg Boss housemates'

Rediff.com17 Oct 2017

Lucinda Nicholas, who got evicted from the popular reality show, tells you everything you must know if you ever participate in Bigg Boss.

Goa dreams: Why HNIs are moving into beach paradise

Goa dreams: Why HNIs are moving into beach paradise

Rediff.com9 Oct 2017

With organic kitchen gardens, Goa's luxury holiday homes are raising the bar The ease of reaching the destination, the mix of party culture and quietude are some of the reasons why individuals are increasingly investing in Goa

Stylish & safe, the new Ford Figo is a great hatchback

Stylish & safe, the new Ford Figo is a great hatchback

Rediff.com6 Oct 2015

The second generation Ford Figo offers the best of safety, performance, technology and styling, emerging as a complete hatchback.

5 reasons for the Congress's defeat

5 reasons for the Congress's defeat

Rediff.com16 May 2014

While the Congress leadership will undertake the mandatory introspection exercise to pinpoint the reasons for the debacle, Anita Katyal offers five factors which led to the humiliating rout.

Bulls make a comeback on China stimulus hopes; Nifty tops 7,800

Bulls make a comeback on China stimulus hopes; Nifty tops 7,800

Rediff.com9 Sep 2015

The Sensex soared 402 points higher to end at 25,720 and the Nifty surged 130 points to close at 7,819.

Mukesh's $20 billion bet on TV, telecoms may rekindle rivalry with Anil

Mukesh's $20 billion bet on TV, telecoms may rekindle rivalry with Anil

Rediff.com8 Mar 2016

Mukesh's television unit has been aggressively wrapping up deals with hundreds of small players in a street-by-street effort to conquer that final hurdle in its cable TV drive

Secret behind Renault Kwid's success in India

Secret behind Renault Kwid's success in India

Rediff.com30 Jul 2016

A large part of the credit for the Kwid's success goes to sourcing of local components. This allowed Renault to launch the car at Rs 256,000 in September 2015

When Elli Avram wanted to scream

When Elli Avram wanted to scream

Rediff.com7 Sep 2017

'When I went home to Sweden after Bigg Boss, people recognised me. They were following the show!' 'In New York, they were calling out my name on the streets!'

Govt action against Sun Group is legally untenable'

Govt action against Sun Group is legally untenable'

Rediff.com20 Jul 2015

Sun Group CFO S L Narayanan's interview.

How Tom Uncle's Maggi Point is surviving the noodles crisis

How Tom Uncle's Maggi Point is surviving the noodles crisis

Rediff.com27 Jun 2015

The popular DU kiosk is losing approximately Rs 2,000 per day, even though they still serve instant noodles

Ceramic capital Morbi overflows with Patidar anger

Ceramic capital Morbi overflows with Patidar anger

Rediff.com8 Dec 2017

'Modi and BJP have fooled us enough by creating a Hindu-Muslim divide. Our anger is about jobs and farmers getting a good price, but Shah needs to be taught a lesson for betraying us.'

Indian among Fortune's 10 most promising women entrepreneurs

Indian among Fortune's 10 most promising women entrepreneurs

Rediff.com10 Sep 2015

Every year Fortune honours 10 innovators, groundbreakers and game changers as 'Most Powerful Women Entrepreneurs'.

Start-ups must learn corporate ayurveda

Start-ups must learn corporate ayurveda

Rediff.com18 May 2016

Funding Indian start-ups has slowed down.

'The psychological impact of layoffs is often forgotten'

'The psychological impact of layoffs is often forgotten'

Rediff.com6 Oct 2014

But when organisations cushion the impact to make it less traumatic, it helps in the recovery process, Wayne F Cascio tells Abhilasha Ojha

1 in 7 Indian drugs revealed as substandard

1 in 7 Indian drugs revealed as substandard

Rediff.com16 Feb 2016

More lucrative routinely prescribed drugs are at higher risk of failing quality standards

Few things Apollo Tyres did differently to succeed in business

Few things Apollo Tyres did differently to succeed in business

Rediff.com30 Mar 2015

Today, Apollo Tyres is the first made-in India automotive brand to be sold in Europe independently.

Is IPL no longer the world's top T-20 contest?

Is IPL no longer the world's top T-20 contest?

Rediff.com10 Apr 2017

The IPL, all of a sudden, may have some catching up to do with the Big Bash.

Losing yourself in China's capital

Losing yourself in China's capital

Rediff.com13 Oct 2014

Despite the language barrier, Beijing is a city where getting lost is not necessarily a bad idea